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Thursday, 20 August 2009

How green is your record collection?

Judging from the shelves and shelves of CDs and records, mine isn't very green at all. Because according to this study here, downloads are the greenest way forward. Of course, there are a lot of factors that it doesn't touch on (buying second hand CDs, going into a record store when you're walking past anyway as opposed to a specific journey, sound quality issues, personal interaction with shop staff etc etc etc), but I suppose the bottom line is a valid point, and one that with my work for Global Cool I should be mindful of!

Wonder if this research was actually secretly sponsored by iTunes?

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